British Airways
Executive Club Rewards App
In my last 9 months at Avios, I worked within the App Squad to help form the strategy for designing and delivering a white label loyalty App for the International Airline Group (IAG) Frequent Flyer Programmes (FFP).
- Ingredients:
- Product design
- Prototyping
- Usability testing
- Optimisation
Re-skin and re-purpose
In 2018 the Avios Travel Rewards Programme (ATRP) closed, along with its dedicated mobile App. Fortunately we were able to re-purposed the loyalty App as a white label solution for IAG FFPs, starting with British Airways Executive Club (BAEC).
Since the start of 2018, we enhanced the UX and UI of the app through incremental releases, including simplfied user journey's, refreshed UI and improved accessibility.
Onboarding journey
Home – redeption flights and favourites
Collection offers and card registration
Transaction history
Collection partners
Individual partner
Redemption flight search
Redemption flight search results
“Let's take it to the next level”
With the MVP delivered for BAEC and our assumptions proven, we set our sights on taking the app “to the next level” - starting with refining the user flows, IA, UI and design language. We also wanted to create a truly white label product, with no brand preference or DNA in its purist form.
Personalisation will be key to enhancing the user experience and driving engagement. Account summary, favourite retailers and personalised notifications were just a few of the features set to star in the next major release.
Welcome screen
Home screen
Collection and redemption opportunities
Collection partner overview
Individual partner
Tracking confirmation interstitial
Transaction history