British Airways
British Airways

Executive Club Rewards App

This exciting new mobile app allows British Airways Executive Club (BAEC) members to collect and spend their Avios on the go, as well as see their tier points, balance and recent transactions.

Available for download on iOS and Android

Re-skin and re-purpose

The Avios Travel Rewards Programme (ATRP) will soon be closing and so will its dedicated mobile app. Fortunately it's being re-purposed to live on as a white-label loyalty app for IAG Frequent Flyer Programmes (FFP), starting with BAEC.

Since the start of 2018 we've enhanced the UX and UI of the app through incremental releases, including simplfied user journey's, refreshed UI and improved accessibility.

"Let's take it to the next level"

With the MVP delivered and our assumptions proven, we've set our sights on taking the app "to the next level" - starting with refining the user flows, IA and visual design of key screens.

Personalisation will be key to enhancing the user experience and driving engagement. Account summary, favourite retailers and personalised notifications are just a few of the features set to star in the next major release - so stay tuned!

UX designIn progress
PrototypeIn progress