I’m a digital designer & creative living in West Sussex, working at Virgin Holidays.
View my workDiscuss a project
Enhancing how our customers choose their dream trip
Take a look at the journey we’ve been on with our customers to understand their behaviours and needs during the ‘consideration cycle’ of booking a holiday.
Join the journey
Adopting a new tool and building a design system
Coming soon
So, my name’s Ben. I’m a diverse Designer with over a decade of multi-disciplinary experience in digital creativity. I believe a good brand is defined by the experience of its customers, and my passion is crafting those experiences through minimum viable loveable products.
When I’m not enjoying the smell of a Sharpie or polishing pixels, you can almost guarantee I’ll be dreaming about my next meal. I’m a massive foodie and always the first to suggest a naughty lunch in the office!
I currently work at Virgin Holidays, where I’m responsible for creating on-brand, scalable and accessible design solutions for our digital platforms. I work in an agile environment across our product scrum teams – currently focussing on the pre-booking journeys to enhance the customers holiday consideration experience.
Imagining, creating, and iterating products that solve users’ problems or address specific needs.
Putting mock products in customers hands before shipping to validate usability and hypothesis.
Brining patterns, guides and code together for a single source of truth for creators and developers.
Mark Burch
Technical Lead @ Virgin Holidays
In the year or so I’ve worked with Ben at Virgin Holidays he has showed exceptional knowledge in both UX and design. Whether we’re frantically working to deliver a project, or in between sprints, he’s always thinking about the bigger picture, refining designs, tweaking user experience and thinking about how we can make things better for the customer.
He’s an exceptional leader and can confidently illustrate complex user journeys and designs to stake holders, or facilitate workshops allowing us to narrow down abstract ideas into tangible deliverable projects.
His eye for improvement isn’t just customer focussed, he has been a champion for improving internal process and has played a pivotal role in migrating us away from our old pattern library, moving us towards a design system using Figma and Storybook UI. It’s allowed the developers and designers to work much closer together and brought consistency across our website.
On a personal level, Ben is incredibly approachable, positive and passionate and always a pleasure to work with. He brings energy to everything he works on and has raised the bar at Virgin Holidays. Can’t recommend him highly enough.
Vicky Routley
Scrum Analysis @ Virgin Holidays
I have worked with Ben at Virgin Holidays for nearly 2 years. He is enthusiastic, creative and a great person to work alongside. He has made huge differences to our manage my booking site and app, bringing fresh new ideas to an area of the site that had become very flat and uninspiring.
He keeps the customer at the heart of everything he works on and is a great advocate for ensuring their needs are met! I wouldn't hesitate in recommending Ben to anyone, he is an asset to the Virgin Holidays team!
Paul O'Neill
Digital Product Designer @ Virgin Holidays
I have worked with Ben on many projects at Virgin Holidays. As well as being hard working, creative and an exceptional visual designer, Ben has also displayed skills in workshop facilitation and user testing. We often exchange ideas and honest opinions/feedback about our work. Every team needs someone like Ben, his jovial helpful nature glues cross functional teams together.
Lindsay Hughes
Digital Product Designer @ Virgin Holidays
Ben brings enthusiasm and creativity to his work, alongside fantastic knowledge of design processes and the software he uses. I have worked alongside Ben on many projects, including implementing Direct Debit throughout our website and App.
He's great at collaborating and sharing ideas, and keeps the brand and the customer at the heart of everything he produces. His friendly and approachable personality make him an asset to any team.
Simon Emery
Product Owner @ Avios
Ben is one of those people everyone wants to work with. Whatever challenge you set him will normally be met with the response ‘We’ve got this’. I’ve never known him to be wrong.
Impeccable design skills across all things digital plus the ability to bring others on the discovery journey with him, Ben has the skills to work through complex customer experience problems, develop prototypes and run optimisation tests to prove his ideas not only look incredible, but also work in the real world.
Ben is an asset to every and any team he’s part of.
Alicia Price
Digital Optimisation Lead @ Avios
I've had the pleasure of working with Ben over the last few years where he's been a complete godsend. His creative flair, attention to detail and expert skills in design and coding have helped us create a multitude of winning AB tests and website enhancements.
His passion is second to none, he handles feedback like a pro and his back pocket is packed full of genius ideas to make digital experiences better looking and better for the customer.
Colin Macgregor
Digital Optimisation Manager @ Avios
Ben is a highly valuable member of the team and we're lucky to have him. He has outstanding design skills, infectious attention to detail and excellent communication skills. He's played a huge role in improving the experience of the website and apps, bringing fresh ideas and quality execution to everything he does. Also fancies himself as a bit of a comedian...
